From November 21 to 24, 2026, the Hanoi Ao Dai Tourism Festival 2026 will take place at the Hanoi Museum on Pham Hung Street in Nam Tu Liem District, along with surrounding areas. The event aims to celebrate the beauty of the traditional Vietnamese Ao Dai while promoting Hanoi’s cultural identity and tourism to domestic and international visitors
One of the festival’s highlights will be the Ao Dai mass performance themed “Hanoi Women – Proud of the Ao Dai – Spreading Vietnamese Culture”, scheduled for the morning of November 22. Organized by the Hanoi Women’s Union, the program is expected to attract approximately 1,500 participants across three locations: the main venue at the Hanoi Museum, the Ho Chi Minh Memorial Site in Thu Lam Commune, and Thay Pagoda Special National Relic Site in Quoc Oai Commune.
In addition, the festival will feature exhibitions and displays showcasing Ao Dai designs, tourism products, and traditional craft villages, highlighting the cultural values associated with Vietnam’s iconic traditional dress.
Through these activities, the Ao Dai is celebrated not only as a symbol of national cultural identity but also as a distinctive tourism experience, helping promote Hanoi as an elegant, culturally rich and welcoming destination for visitors from around the world.