Ho Chi Minh City has further strengthened its position on the international tourism map after ranking 16th among the world’s Top 50 Shopping Destinations for 2026, according to Travel And Tour World.
The recognition highlights the city’s growing appeal among international travellers, not only for its modern shopping malls but also for its traditional markets, local boutiques, handicrafts and shopping experiences closely connected with Vietnamese culture.
A Diverse Shopping Scene from Traditional Markets to Modern Malls
According to Travel And Tour World, one of Ho Chi Minh City’s key strengths is the diversity of its shopping experiences. Visitors can explore long-established traditional markets, discover products from Vietnamese designers, browse independent craft stores, or shop at modern retail centres.
Ben Thanh Market is one of the city’s most iconic shopping destinations. Visitors can find a wide variety of clothing, accessories, souvenirs, handicrafts and other Vietnamese products. Beyond shopping, the market offers an authentic glimpse into local life, with its lively atmosphere and traditional bargaining culture.
Saigon Square and neighbourhood markets are also popular with visitors looking for a broad selection of products at different price points.
Meanwhile, Dong Khoi Street, Nguyen Hue Walking Street, Saigon Centre and District 1 offer a more contemporary shopping experience, featuring modern retail spaces, international brands and a range of high-end stores.
Discovering Vietnamese Culture Through Local Products
Another factor contributing to Ho Chi Minh City’s shopping appeal is the opportunity for visitors to discover Vietnamese culture through locally made products.
Popular items include silk, lacquerware, Vietnamese coffee, ceramics, embroidered textiles, handcrafted bags, locally designed fashion and a variety of Vietnamese food products.
These products allow travellers to take home more than just souvenirs. They also provide a connection to Vietnam’s cultural heritage, craftsmanship and contemporary lifestyle.
The combination of traditional products and modern design is also contributing to the increasingly diverse character of the city’s retail scene.
When Shopping Becomes Part of the Travel Experience
Shopping in Ho Chi Minh City is not limited to retail. It is closely connected with the city’s cuisine, heritage, entertainment and everyday urban life.
Visitors can begin their journey at a traditional market, sample local street food, explore historic streets and landmarks, and then continue to modern shopping centres in the heart of the city.
This blend of old and new creates a distinctive shopping environment in which traditional markets, independent businesses and modern retail destinations coexist within a dynamic urban setting.
Vietnam’s Only Destination in the Top 50
In the 2026 ranking, Ho Chi Minh City was the only Vietnamese destination to make the Top 50, securing the 16th position among the world’s leading shopping destinations.
According to the information published about the ranking, Travel And Tour World assessed more than 100 destinations before selecting the final 50. The editorial criteria included shopping diversity, local shopping culture, luxury and budget shopping, iconic shopping areas, unique shopping experiences, accessibility, traveller appeal, sustainability and local value.
The recognition adds another international highlight to Ho Chi Minh City’s tourism profile and demonstrates the growing role of shopping as an important component of the visitor experience.
With its combination of traditional markets, local handicrafts, Vietnamese brands, modern shopping centres and cultural experiences, Ho Chi Minh City is emerging as a destination where travellers can shop while also discovering the distinctive culture and vibrant lifestyle of one of Vietnam’s largest cities.