Vietnam continues to make its mark on the international tourism scene, ranking among the Top 10 Most Beloved Countries in the World in 2026, according to the readers of renowned U.S. travel magazine Condé Nast Traveler. Vietnam placed 10th with a score of 92.99, reaffirming its appeal through diverse natural landscapes, rich cultural heritage, distinctive cuisine, and the warmth of its people.
According to the results announced on October 13, 2026, Vietnam was included in the list of the 20 Most Beloved Countries in the World as part of the Condé Nast Traveler Readers’ Choice Awards 2026. This recognition reflects the country’s growing appeal to international travelers and highlights the unique values that continue to strengthen Vietnam’s presence in the global tourism market.
Diverse Destinations and Rich Travel Experiences
Vietnam’s appeal lies in the diversity of its landscapes and travel experiences. Stretching from north to south, the country offers visitors a wide range of journeys, from vibrant cities and majestic mountain regions to pristine beaches, picturesque islands, and culturally rich rural communities.
Hanoi captivates visitors with its historic streets, longstanding cultural traditions, and distinctive local lifestyle. Ho Chi Minh City, meanwhile, stands out for its dynamic atmosphere, modern urban landscape, and vibrant pace of life. Other renowned destinations, including Ha Long Bay, Hoi An Ancient Town, the former imperial capital of Hue, Da Nang, and Phu Quoc Island, contribute to Vietnam’s diverse and colorful image in the eyes of international travelers.
Beyond these well-known destinations, scenic routes through the northern highlands offer opportunities to discover dramatic mountain landscapes, terraced rice fields, and traditional villages. In the Central Highlands, distinctive cultural traditions and community life provide visitors with deeper insights into the country’s diverse regional identities.
The harmonious combination of nature, heritage, and local life creates a distinctive appeal, catering to a growing range of travel interests, from sightseeing and relaxation to cultural exploration and immersive local experiences.
Cuisine and Local Hospitality Create a Distinctive Identity
Alongside its natural beauty and cultural heritage, cuisine is one of the key elements bringing Vietnam closer to international travelers. Iconic dishes such as pho and banh mi, together with Vietnamese coffee and a wide variety of regional specialties, have become memorable highlights of journeys across the country.
Vietnamese cuisine is celebrated not only for its flavors but also for its diverse ingredients, cooking techniques, and regional culinary traditions. Each part of the country offers its own distinctive tastes and specialties, contributing to a rich and diverse culinary landscape.
Equally important is the friendliness, openness, and hospitality of the Vietnamese people, which help create lasting impressions among visitors. Experiences that connect travelers with everyday life, local customs, traditional practices, and community cultural activities make journeys through Vietnam more authentic and meaningful.
The combination of beautiful landscapes, cultural richness, distinctive cuisine, and opportunities to connect with local communities gives Vietnam a unique appeal, making it a destination that leaves a lasting impression on travelers.
Promoting Vietnam’s Tourism Image to the World
Vietnam’s inclusion among the Top 10 Most Beloved Countries in the World in 2026, as voted by Condé Nast Traveler readers, marks an important milestone for the country’s tourism brand. The recognition helps raise Vietnam’s international profile while highlighting the distinctive tourism assets that the country has to offer.
As international travelers increasingly seek meaningful experiences, cultural discovery, and connections with local communities, Vietnam is well positioned to further capitalize on its strengths. Preserving and promoting cultural heritage, diversifying tourism products, improving service quality, and strengthening destination marketing will all contribute to enhancing the country’s competitiveness in the global tourism market.
Recognition from international readers not only underscores Vietnam’s appeal but also creates opportunities to further promote its image as a destination characterized by beautiful natural landscapes, distinctive cultural traditions, rich cuisine, and welcoming people.
This recognition also serves as an encouragement for Vietnam’s tourism sector to continue innovating, enhancing visitor experiences, and strengthening the country’s position on the global tourism map, while pursuing sustainable development and creating long-term value for the industry.